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Lego Lovers Crowded Expo Center for Merch, Memories

Lego enthusiasts of all ages crowded into the Greater Philadelphia Expo Center in Oaks, PA, on April 21 and 22 to enjoy Brick Fest Live!, which bills itself as the #1 Lego event in the U.S. The show featured feats of artistry and engineering, including detailed cityscapes, working miniature rollercoasters, a life-size statue of Darth Vader and a lovingly rendered replica of Vincent Van Gogh's "Starry Night" – all crafted from the colorful plastic bricks that have been a toy chest necessity for decades.

The event was also an opportunity for vendors to peddle Lego-themed merch, from vintage building sets to apparel and accessories decorated with actual Legos. At the official Brick Fest Live! Booth, attendees could purchase a $20 #BrickSwag box, which included a T-shirt, flashlight keychain and a mystery minifigure. Other booths were selling caps modified with Lego baseplates, allowing wearers to customize to their heart's content. Several entrepreneurs had crafted hair clips, bracelets, earrings and bow ties out of Legos. There were even brick-shaped pillows and molded chocolate lollipops.

The Pennsylvania Distance Learning Charter School also set up a booth at the expo to share information about its virtual summer camps. To help build goodwill and boost name recognition, the school was giving away a slew of promotional products. Children could spin a wheel, and receive a branded foam stress brick, backpack, temporary tattoo, chip clip or other prize.

Brick Fest Live! heads next to New York City in July, then stops in Pasadena, CA, in August and Houston in October. Check out some of the highlights from the Philadelphia show below.













Hawaii Bans Certain Types of Sunscreens

Hawaii's state legislature has passed a bill that bans sunscreens containing chemicals that can reportedly damage coral reefs – a new regulation that could impact sales of branded sunscreen.

Senate Bill 2571, passed on Tuesday, prevents the sale and distribution of sunscreen that has oxybenzone and octinoxate, unless prescribed by a licensed healthcare provider. If Governor David Ige signs the legislation into law, the prohibition would take effect Jan. 1, 2021.

Should the ban become law, promo distributors and suppliers could no longer provide sunscreen containing the blacklisted chemicals in the Aloha State. What's more, the Hawaiian ban could resonate to the U.S. mainland, possibly influencing some would-be buyers of branded sunscreen to seek natural options that are perceived as better for the environment – or to avoid purchasing sunscreen altogether in fear their brand will be perceived as a polluter.

Found in popular sunscreen brands like Coppertone and Hawaiian Tropic, oxybenzone and octinoxate contribute to coral bleaching, studies show. For example, a recent study from the Archives of Environmental Contamination and Toxicology found that chemicals in sunscreen kill coral and result in DNA damage in larval and adult stage coral. The impact on DNA limits coral's ability to grow and develop healthily. Coral bleaching was reportedly a cause behind widespread destruction of Australia's Great Barrier Reef. According to researchers, about 14,000 tons of sunscreen glop onto coral reefs annually. Sunscreen concentrations were found to be among the highest in the world on the beaches of Hawaii and the U.S. Virgin Islands.

Certain environmental organizations praised legislators for passing the bill.

"Hawaii's reefs have been slowly dying over the past 20 years, and that death spiral has been accelerating with the impact of El Niño-induced mass bleaching events and increased local pollution impacts from both tourism and development," Craig Downs, the executive director of the Haereticus Environmental Laboratory, told The New York Times. "Everyone has come together to support this legislation, from local nurses and doctors, to resorts and airlines, as well as the entrepreneurial spirit of new sunscreen companies to supply reef-safer products."

Of course, the ban had opponents, too. Traditional sunscreen manufacturers pointed out that the chemicals are FDA-approved and important ingredients for protecting people from skin cancer. Ban opponents also included the Hawaii Medical Association. The association expressed worry that the prohibition could encourage people to reduce the degree to which they wear sunscreen – a concern given the heightened risk for skin cancer that comes with not using sunscreen.

Forbes reports that mounting public pushback against sunscreens containing oxybenzone and octinoxate has opened the door for a niche market focused on natural sunscreens made in Hawaii. "Tourists and locals on the islands can find Kōkua Sun Care Hawaiian Natural Zinc Sunscreen, Mama Kuleana Reef, and the mainland All Good products," wrote Geologist Trevor Nace for Forbes. Of course, chemicals found in sunscreens are far from the only pollutant causing problems for coral reefs. Ocean warming, agricultural runoff and sewage dumping also are weakening and killing reefs, research shows.

Promotional Products Opportunity: Canadian Premier League Reveals Official Logo

Canada is ready for its own kickabout. And now it has some branding in place to show it means business.

The Canadian Premier League is expected to begin play in the spring of 2019. It will be a FIFA-sanctioned, top-level, Canada-specific fully professional soccer league. While play hasn't begun yet, the league recently revealed its official logo – a crest of attractive green and blues.

As the CPL explains, Canada's people and natural beauty inspired the crest. Certainly some thought went into it:

"The North Star acts as a guiding light for the game of soccer in Canada, acting as a beacon for talent within our borders. The four rings portray a soccer ball, our coasts, and the earth formed out of a stylized time lapse of a star field. The maple leaf is comprised of many parts, which is a reflection of the diversity within our country."

Some soccer fans were already chiming in to say that the CPL logo is superior to the crest for Major League Soccer – the top professional soccer league in the U.S. MLS features several Canadian teams, too.

The CPL also released an all-red version of the league emblem. Teams will wear the crest of red – Canada's traditional color, of course -- on their uniforms on Canada Day. They'll also don the red logo during the Canadian Championship and when playing in the CONCACAF Champions league – an international tournament that features professional clubs teams from North America, Central America and the Caribbean.

The CPL expects to begin play with 8 to 10 teams. Teams will reportedly be owned and operated, at least in part, by a mix of National Hockey League and Canadian Football League ownership groups. The league aims to foster and enhance Canadian soccer talent, as this promo video details.

For promotional product distributors, learning about the CPL's crest is an interesting case study in how a logo can be crafted to invoke the intended essence of a brand in a way that resonates with target audiences. What's more, it's a heads-up that there could soon be new opportunities to provide branded merchandise for teams in the forthcoming professional league. So far, it's confirmed that there will be teams in Hamilton, ON and Winnipeg, MB. Reports suggest there could be teams in Halifax, Calgary and the York Region as well, among others.

Even if you don't score orders directly with teams, distributors and/or decorators could hit the back of the net on any number of ancillary promo deals, such as providing scarves and T-shirts for fledging supporters' groups or soccer-related swag for pubs that want to be the go-to spot for fans to watch CPL matches. No doubt Canadian footy fans are already excited:

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Industry Analysis

The Promotional Products industry design and distribute promotional products (e.g. key chains, magnets and pens). They also provide a variety of advertising-related services, including sign lettering and window dressing.

Industry at a Glance



Industry Outlook

The Promotional Products industry is expected to grow at a slower pace over the next five years. Improvements in consumer spending and corporate profit will expand marketing expenditure growth, causing an increase in demand for promotional products. The industry will also benefit from a movement toward lower priced or below-the-line promotions that provide an inexpensive alternative to traditional advertising.
However, the next five years will give rise to greater channels of external competition, as more businesses turn to mobile and internet-based advertising; meanwhile, outside operators, such as product and clothing manufacturers, are expected to compete head on with promotional product companies. As a result, industry revenue is expected to increase at an annualized rate of 1.5% to $24.9 billion over the five years to 2022.

Manufacturers emerge as competitors

This industry is largely dominated by the advertising specialties segment, which includes products like pens, hats, shirts, glassware and calendars. Traditionally, industry operators source blank products from suppliers, have them customized with a brand or logo and then distribute them to clients. However, some potential clients are bypassing industry distributors altogether and going straight to the manufacturers.
Industry operators do not manufacture these advertising specialties, but instead customize products in accordance with client specifications. The growth of e-commerce, along with online catalogs and ordering and payment systems, has and will continue to make it easier for users to source these products directly.

Technology has potential to lower industry costs


Promotional product companies in the online niche market compete largely on the basis of price. At the same time, increasing internet use, especially in ordering and payment processing, is expected to increase productivity and lower wage costs associated with sales and product distribution.
Opportunities to engage with customers across platforms will give rise to new, adaptable companies, particularly as total advertising expenditure is forecast to increase at an annualized rate of 2.0% over the five years to 2022 and demand for industry services rises.

Products and Services



Goods produced by the Promotional Products industry include convenience products that are branded with a client's logo and provided to existing and potential clients for free.

Wearables

Wearables are the most common promotional product sold by industry operators and generate the most revenue because they carry a larger price tag than smaller items.

Drinkware, housewares and other products for the home

The drinkware and houseware product segment includes glass, ceramic, plastic and stainless steel drinkware; towels, throws and blankets; and kitchen and all purpose products.

Desk and office accessories

This segment includes computer peripherals and accessories, such as mouse pads, software and USB drives as well as office accessories, including, calendars, folders, calculators, scratchpads and adhesive notes. Promotional products designed for the office are often used by professional service companies and intended for corporate clientele.


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